Carlsberg swaps plastic for glue on six-packs to curb pollution

Carlsberg swaps plastic for glue on six-packs to curb pollution

A leading beer company has come up with a sticky solution to the environmental damage caused by six-pack rings and wrapping. In what it is heralding as a world-first, Carlsberg’s new multi-pack beer cans are held together solely by glue – a move that is set to reduce the Danish brewer’s use of plastic to package the product by more than 75 per cent. After a three-year development process, which involved testing more than 4,000 different adhesive formulations, the company insists the dots of glue bonding its new ‘Snap Packs’ are strong enough to withstand the journey from shelf to home, yet sufficiently brittle to break when twisted. British beer fans will be the first to test this pledge as Carlsberg has chosen the UK market, which consumes 30 per cent of its beer annually, to debut the eco-friendly packaging innovation.

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